In my poster piece “The Daisy Chains” I had the chance to create a marketing design for my band in an effort to promote a song that we were releasing. The objective of this project was to use ideas from my bandmates to create a design and word mark that represented the band and enticed viewers to explore our band. 

            I felt the challenge was going to be fitting the wordmark into the design somewhere that felt meaningful and purposeful. I attempted multiple iterations where it was floating above her head, where it was following the line of the daisy chain itself, and where it was just running along the bottom awkwardly. 

            What really changed everything that proceeded, was my ability to step back from the project, get fresh eyes, and then try to come at it from a different angle. I realized I could resize her face to be much longer and taller, and fill up more of the space on the poster. I saw that it left a perfect amount of space in her hair at the bottom of the page. It worked out with the balance of the color too. On the top, you have the bright blue daisy chains. Then, in the middle you have the blue sunglasses, on the bottom; the blue type.

            I put this piece in my portfolio because it really represents my passion for bringing people’s ideas into a visual space. It also demonstrates how I can listen within a team setting and genuinely hear others’ opinions and ideas and put them to work. What I am most proud of looking back is that when things were at their lowest, I decided to take a step back and get a different perspective on the piece where I could see it in a new light. This ended up being the key to unlocking the necessary steps that made this piece successful.